Local mortgage broker Liz Wilson of Wilson Financial is changing the way her clients interact with her business. Her latest innovation, and iPhone and Android app called the “Wilson Financial Pocket Wizard” will calculate stamp duty, borrowing capacity, even a home loan health check at the push of a button. If you want to know the RBA cash rate release the minute it happens, a push notification will be sent to your phone, it doesn’t get much better then that. With nearly 100 downloads since it’s release last month her clients are snapping up this new product and you can too, it’s all free. Wilson is known as a tech leader in her industry, with a one thousand strong twitter following, regular blogs, LinkedIn, and both personal and business facebook pages, she’s everywhere.
“We’re now using VoiP phones, and cloud backup, we print wirelessly and we synchronize contacts with all of our devices. We’re at a point in the business’s growth where using any form of technology to give us an edge is important. All staff use two screens to speed up our process’s, for instance, I’ll have three soon.” Says Wilson.
The man behind the iphone app business is innovator Adam King, the director of Mi Biz Apps who built the Pocket Wizard for Liz. He builds custom-branded apps that assist users throughout the entire process of obtaining a home loan; filled with handy calculators, a multitude of features and most importantly Wilson Financial contact information and unique business branding.
Adam will soon be able to offer solutions to other industries such as Real Estate and Accountants, and Liz urges others to jump on board with his services. “they blew me away with their service”, says Liz, ‘turnaround times from Adam and his team were astonishing. Any concept I threw at them, they had it ready in days. They were extremely accommodating and patient, as I can be a real perfectionist. I was able to talk to Adam throughout the process which was really fantastic. I feel he is revolutionizing our industry.’
Liz has personally enjoyed sharing her new app with clients, her staff, and business associates, including referrers and other mortgage brokers. She says, ‘the feedback has been tremendous and the app is already creating a buzz! I feel technologically validated and completely thrilled to have this handy little tool, not just at my disposal, but everyone else’s.’
Technology is changing how we communicate and do business, and apps provide an exciting introduction tool between business people. ‘A quick flick of the text and I can send the link to someone’s phone,’ says Liz, ‘it’s the new business card’.