Broker News (brokernews.com.au) advise that a cruise company in Scotland recently took out a $1.5m policy on its boats to protect them in the event of an attack by the Loch Ness Monster.
The policy was really a bit of publicity for the company's 80th anniversary of Nessie's first alleged sighting. But the cruise liner's company took a "better safe than sorry" approach and was quoted as saying "how silly would we look if it did (attack) and we weren't covered for it?
mmmmmm....... Have you done your SWOT analysis recently? It might be worth checking this out!